The problem: lists go stale before you send
People change jobs, companies change domains and CRM records get copied from old exports. When a sequence goes out to addresses that no longer exist, every one of them becomes a hard bounce. Mailbox providers read a high bounce rate as a sign of poor list quality, and the sender reputation of the domain your reps send from takes the hit.
Step 1: verify before every sequence
Upload the list as a CSV (or run it through the API or the Google Sheets add-on). Skrap.ai shows the estimated credit cost before it runs, then marks every row Valid, Risky, Invalid or Unknown.
- Valid: the mail server accepted the mailbox. Send.
- Risky: the address may work but can't be confirmed, for example on a catch-all domain, or it's a role-based address. Send in a smaller, separate segment, or skip.
- Invalid: the mailbox doesn't exist or the domain can't receive mail. Remove it. No credit is charged.
- Unknown: the server didn't give a definite answer. No credit is charged; re-check later rather than sending blind.
Step 2: find the emails you're missing
For contacts with a name and company but no email, the email finder returns the most likely work address and verifies it before you see it. It costs 1 credit when an email is found and nothing when it isn't. Reps can do the same from LinkedIn, Sales Navigator or Gmail with the browser extension.
Step 3: build new lists in Search Leads
In the app, Search Leads finds people and companies by filters, or from a plain-English description of your ideal customer. Searching is free; getting an email costs 1 credit, and a repeat request for the same lead within 30 days is free.
Keep it clean
- Add opt-outs and customers you must not prospect to the do-not-contact list in Lists; it's shared across your team.
- Re-verify any list that has sat unused for a while before it goes into a new sequence. See email list hygiene.
- Check that your sending domains have SPF, DKIM and DMARC in place. Skrap.ai doesn't set these up, but verification keeps bounces from undoing them.