Ideal customer profile

An ideal customer profile describes the companies that are the best fit for what you sell: industry, size, region, business model, technology, and signals such as hiring or funding. It's usually based on your best existing customers: who buys quickly, stays, and gets value.

An ICP is about companies; a buyer persona is about the people inside them (roles, seniority, responsibilities). Outbound teams combine both: the ICP picks the accounts, personas pick the contacts within them.

A tight ICP makes every downstream step easier: fewer, better-targeted emails, higher reply rates and fewer spam complaints. Mailbox providers notice engagement, so relevant outreach also helps deliverability.

In Skrap.ai's Search Leads you can describe your ideal customer in plain English and have AI build the filters, or set filters yourself. Running a search is free; getting a lead's email costs 1 credit, and a repeat 'Get email' for the same lead within 30 days is free. For contacts you already have, use the free email verifier and the email finder.