B2B data

B2B data covers two layers: firmographic data about organisations (name, domain, industry, size, location) and contact data about people in them (name, title, department, work email, phone). Sales teams use it to build prospect lists, route leads and personalise outreach.

Work contact data is still personal data in many jurisdictions. Under GDPR, an address like [email protected] identifies a person, so collecting and using it needs a lawful basis (often legitimate interest), and Article 14 requires telling people about the processing when the data wasn't obtained from them. This is general information, not legal advice.

B2B data also goes out of date as people change roles and companies change domains, so its quality depends on how recently and how carefully it was checked.

The quality of your data sets the ceiling for any outbound campaign. Old or guessed contact data causes bounces and wasted sequences; poorly targeted data causes complaints. Build lists around a clear ideal customer profile and verify before sending.

Skrap.ai verifies and finds B2B emails using public sources and checks against the mail server. Verify existing data with the free email verifier, find missing work emails with the email finder, or use Search Leads in the app to search people and companies (searching is free; getting an email costs 1 credit). For your obligations, see GDPR and data protection and how to build a B2B prospect list.