Lead enrichment

Lead enrichment starts from a partial record, perhaps a name and company from an event list or a LinkedIn profile, and fills in the gaps: a work email, the company domain, job title, company size, industry or location. It can run once on a batch, on a schedule over a CRM, or in real time when a form is submitted.

Enrichment isn't the same as cleaning. Appending data to a record doesn't make the existing fields correct, so enriched lists still need verification and list hygiene, especially when records are older.

Sales and marketing teams lose time on records they can't act on. Enrichment turns a list of names into a list of reachable contacts and lets you route and prioritise them, for example by company size or fit with your ideal customer profile. Personal data rules still apply to enriched records; see B2B data.

With Skrap.ai, verify the emails you already have first, then enrich the rest: the email finder adds verified work emails from a full name plus company name or domain (1 credit if found, 0 if not). Run it on a whole sheet with the Google Sheets add-on, in bulk via CSV, or inside your CRM workflow with the API.